Engaging people with nature and gaining their support

landscapes

Brownsea

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The National Trust wanted to develop a strategy to welcome people, engage the audience in natural issues, and preserve the island through powerful experiences with nature. It implies the creation of a variety of activities to adapt to different audiences.

What is the project?

Developing a strategy to welcome visitors, engage them in natural issues, and preserve the island through powerful experiences with nature. Creation of a variety of activities to adapt to different audiences.

Project: Engaging people with nature and gaining their support

Place: Brownsea, UK

Thematic: Landscapes

Partners:

Brownsea – National Trust (UK)

What ARE the objectiveS?

Identifying key characteristics of Brownsea to understand what makes this place unique, including the concept of ‘Spirit of Pace’, and improving the visitor experience on the island
Preparing programmes that include five pathways for tourists to feel closer to the place they are visiting, senses, emotion, compassion, meaning, and beauty
Share information about the possible outcomes if the project is achieved
Providing visitors with the tools to become long-lasting supporters, ensuring the long-term survival of the National Trust and its work on Brownsea

How?

The National Trust prepares programmes that include five pathways for tourists to feel closer to the place they are visiting:
– Senses: listening to birds, for instance,
– Emotion: focusing on the positive feelings nature can inspire, such as calm and happiness,
– Compassion: developing a moral and ethical concern for nature and finding ways to make it show in our daily lives, by making ethical product choices, for instance,
– Meaning: focusing on the seasonality of the sensation, such as the smell of the first flowers in spring,
– And beauty: engaging with the aesthetic qualities of nature by appreciating natural sceneries, for instance,
Sharing information on their website and through panels onsite, including a model showing what the island will look like after the restoration programmes are completed
Providing visitors with the tools to become long-lasting supporters, ensuring the long-term survival of the National Trust and its work on Brownsea

POSITIVE IMPACTS

The National Trust identified the critical characteristics of Brownsea to understand what makes this place unique, including the concept of ‘Spirit of Pace’, how the visitors see Brownsea, and what to do to improve their experience on the island.
The National Trust prepares programmes that include five pathways for tourists to feel closer to the place they are visiting.
Visitors can enjoy an enhanced experience and better understand the island